November 26, 2022


Born to perform

When last did a car ad from top global brands make you go ‘WOW’?

2 min read


Audi, BMW, Mercedes… Bruce Whitfield talks car adverts with Nkgabiseng Motau, Chief Imaginative Officer at Feel Innovative Africa.

Impression of Mercedes-Benz gt 63s @ tadeas21/

When last have you observed an advert from the world’s automotive giants that made you go “Wow, which is creative imagination!” asks Nkgabiseng Motau on The Income Exhibit.

The Main Artistic Officer at Feel Resourceful Africa discusses what Bruce Whitfield agrees are lacklustre strategies from the “Big 3” – Audi, BMW and Mercedes-Benz.

Not a person of the Television set advertisements triggers goosebumps for her, claims Motau.

I feel they have taken their management and their qualifications in this area as an opportunity to just relaxation on their laurels.

Nkgabiseng Motau, Co-founder and Main Innovative Officer – Believe Inventive Africa

Listening to the Audi ‘Here’s to the future’ advertisement Whitfield before long stops the audio, exclaiming “What are they accomplishing!”.

The automotive marketplace has tended to established the tone creatively for a lot of a long time notes Motau (don’t forget BMW’s ‘Sheer Driving Pleasure’?), but she no lengthier finds their adverts inspiring.

I introduced up the global versions of the ad due to the fact a great deal of the time in South Africa we have to just make diversifications of worldwide get the job done in the automotive house… Searching at this, I believe these weak agencies are going to have pretty a snooze…

Nkgabiseng Motau, Co-founder and Chief Innovative Officer – Imagine Resourceful Africa

View the BMW (Improvement Inspires Enhancement) and Mercedes-Benz (EQS Industrial ‘Enlightenment’) campaigns down below:

Hear to Motau’s marketing critiques on The Revenue Show (vehicle adverts dialogue at 5:49):

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