December 3, 2022


Born to perform

Tencent wants to be foreign automakers’ go-to company for EVs in China

3 min read


BMW’s iX electric powered SUV in China was the 1st international auto model to contain the automobile edition of Tencent’s WeChat messaging app, according to the Chinese tech corporation.


BEIJING — Chinese online big Tencent desires to promote technology which the corporation suggests will support foreign automakers that want to sell cars in China’s substantial electric powered car market.

BMW and some U.S. automakers are previously operating with Tencent, mentioned Liu Shuquan, vice president of Tencent Clever Mobility, which is part of Tencent’s cloud company. Speaking to CNBC on Friday, he declined to specify which American carmakers it is really doing the job with.

In a shift aimed at assisting raise its international approach, Liu’s staff introduced a new cloud computing solution for automakers named the “Tencent Smart Vehicle Cloud” on Friday.

The all-in-a single cloud products — also readily available for domestic automakers — can include all technological aspects of an electric vehicle, the corporation claimed. All those characteristics variety from storing info in a way optimized for teaching autonomous driving devices, to offering drivers accessibility to Tencent’s social media and map applications.

The user interface could be a providing point for China’s motorists thinking of how Tencent dominates an array of the top online leisure apps in China.

The organization has performed the function of Facebook in China with its ubiquitous WeChat messaging, payments and social media app — a thing tech rivals Baidu and Alibaba have however to arrive close to.

In amusement, Tencent has other applications as very well: QQ Music, a person of the two principal Spotify-like applications in China Tencent Online video, which provides on-demand from customers streaming content such as actuality exhibits and animated series as effectively as popular cellular video games like Honor of Kings.

Tencent Maps is the 3rd most-well-liked navigation application in Apple’s Application keep in China — the prime two belong to its vital rivals Alibaba and Baidu.

All autos allowing passengers or motorists entry Tencent applications from the vehicle’s platforms will need to have an settlement with Tencent, Liu said.

People app-amount partnerships begun in 2018, all around the exact same time Tencent Cloud commenced doing the job with automakers for autonomous driving providers, the firm claimed.

Including extra self-driving tech

Gamers in China’s vehicle marketplace are ever more betting that nearby motorists will want much more autonomous driving features, which are fundamentally assisted-driving functions owing to regulation of recent technological innovation.

Now in the initial quarter, 23% of new cars and trucks marketed in China arrived with a restricted level of assisted driving, referred to as “Level 2” in a classification procedure for autonomous driving, in accordance to Tencent.

With the new cloud computing item introduced very last week, Liu said abroad car or truck firms could create autos with navigation and assisted-driving functions tailored for China’s roadways and terrain.

“The data is owned by [the] OEM, the client,” Liu reported, referring to authentic devices producers which offer components and pieces for another company’s solution.

“We just give cloud provider to retailer that information. The next issue is we supply a whole ecosystem. That ecosystem not only consist of[s] our have support and material but also our partners’.”

Liu claimed his organization by now partners with practically 40 car models, which include BMW, SAIC and Nio, covering 120 automobile designs. He also pointed out partnership talks with German and Japanese companies.

SAIC and Nio representatives spoke at Friday’s start party for the “Tencent Smart Auto Cloud” merchandise.

BMW said in a assertion it introduced a partnership with Tencent in July 2020 to “velocity up the integration of digital knowledge within BMW cars.”

Right after Tencent’s WeChat in-motor vehicle variation went dwell on the 1st at any time electric BMW iX vehicle very last yr, the firm designs introducing Tencent Video and other items this year, the automaker claimed.

“The BMW Group treats knowledge stability and privacy as the top rated precedence. Our operations in China follow related legislation and restrictions on the subject,” the assertion claimed.

Study far more about electric powered motor vehicles from CNBC Pro


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