January 28, 2023


Born to perform

Rolls-Royce Invites Housebound Kids to Design a New Car

2 min read

  • Rolls-Royce has decided to open up a car design competition for kids around the world, who are likely bored and stuck at home thanks to COVID-19.
  • The terms of the contest are simple: entrants just need to be 16 or younger and have a good imagination.
  • Submissions will be accepted until May 18, and the winner will receive a digitally rendered illustration of their entry.

    Sketching out cars is something children have been doing since before there were even cars. Ask a kid to design a car, and they’ve been known to draw something that’s never been seen before, completely out of this world, sometimes even downright ludicrous. Rolls-Royce had better brace itself now that it has announced a Young Designer Competition and called for kids to enter their drawings.

    Aimed at kids 16 and under, it’s intended to be something families can do for fun, as a distraction amid the worldwide home confinement because of the coronavirus pandemic. The competition is an extension of an annual design contest held during Rolls-Royce’s Family Day Celebration in Goodwood, England. Kids can submit multiple entries, and the deadline is May 18.


    Rolls-Royce Motor Cars’ design team will be judging every submission. The overall winner will receive a digitally rendered illustration, and runners-up will get a hand-signed certificate from the CEO of Rolls-Royce, Torsten Müller-Ötvös. But the top entry from the U.K. will get the coolest prize by far: a ride for the winner and a friend to school in a chauffeured Rolls-Royce on the first day back in school. Their school will also receive a Greenpower electric car to compete in the Greenpower Goblin Challenge, an engineering competition to build an electric race car.

    Rolls-Royce Design Competition


    It makes sense that Rolls-Royce is the automaker to open up a global competition of this sort, considering that some of its own creations could be called works of art. Need an example? Take a look at this Wraith with an exquisite embroidered peregrine falcon.

    For kids who want more car-related activities like this one, you could check out the Petersen Automotive Museum’s online activities and the official Car and Driver Boredom Busters collection.

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