Nissan is preparing to launch a certified pre-owned program for vehicles from other brands.
Through the program, vehicles not from Nissan will undergo an 84-point inspection and be sold with a 6-month / 6,000-mile limited warranty. Certified pre-owned vehicles from Nissan itself come with a 167-point inspection and a 7-year / 100,000-mile warranty.
“We want to build connections with customers about the Nissan brand and the Nissan experience,” Nissan U.S. vice president of eCommerce, Dan Mohnke, told Auto News. “The biggest benefit for the dealer is new customers that they wouldn’t have normally seen.”
Nissan isn’t the first car manufacturer to launch a certified pre-owned program for other vehicles. Ford already operates a similar program of its own and General Motors is preparing to follow suit.
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Speaking with Auto News, executive manager at HGreg Nissan Kendall near Miami, Ryan Hall, said Nissan’s program will help its dealerships cope with low supplies of new vehicles.
“I don’t think Nissan would be going down this path if new-car inventory was healthy,” Hall said. “This is about keeping people coming to the store because our new-car supply is cut in half.”
Nissan is also working to make its CPO inventory available on its [email protected] e-commerce platform from the fall. This platform allows consumers to browse for a vehicle, schedule a test drive, complete the paperwork for the purchase, and take delivery remotely.
Tyler Slade, the operating partner at Tim Dahle Nissan Southtowne, says that certified pre-owned customers are 30 per cent more likely to return to buy a new vehicle. These customers are also more likely to have their vehicle serviced at a Nissan dealership.