Hyundai kicked off the international introduction of its new all-electric Ioniq 6 by differentiating not just the style and design of the new sedan, but also the goal its aiming for with the new EV — youthful experts on the lookout for a luxurious experience, with out a luxury cost.
It also available up a couple of new facts about the sedan — not pricing, however — revealing the truth that it will arrive in the U.S. in the to start with quarter of 2023. Output will be in South Korea, starting off in the third quarter of this calendar year, with deliveries starting in Asia and Europe early in the fourth quarter.
Not only is the exterior style and design significantly unique from its predecessor, the Ioniq 5, the marketing initiatives driving the new design will acquire a exceptional technique as perfectly. Hyundai’s created the Ioniq 6 Digital Studio.
It residences extended fact content material that provides an “immersive expertise for persons to come across (Ioniq) products in a virtual reality house,” explained Thomas Schemera, executive vice president, World CMO and head of CX Division, Hyundai.
Potential buyers can entry the studio utilizing personal computers, laptops, or intelligent telephones. Consumers will be offered the chance take part in on line challenges, including races and other on the web driving occasions. The Ioniq 6 will be out there in top Metaverse platforms like Roblox and Beto.
On top of that, it will give a selection of NFTs, which will be introduced July 14, soon after the electronic premiere of the car or truck. There will be curated on the internet and offline ordeals for NFT holders the company’s dubbed Ioniq Citizenship.