November 28, 2022


Born to perform

Herbert Diess, Volkswagen’s disruptor-in-chief, runs out of road

2 min read


Diess worked out a offer to reduce 30,000 work as a result of attrition, which left Volkswagen’s profitability nevertheless lagging rivals.

In the conclude, Diess seems to have moved way too quick for some on the company’s supervisory board, and not rapidly ample for other people.

He clashed consistently with Volkswagen’s labor leaders, who have fifty percent the votes on the automaker’s supervisory board. But members of the Porsche and Piech families, key shareholders, were involved that Diess was not providing outcomes quickly enough from his multi-billion euro investments in EVs and program growth.

In May, Volkswagen’s supervisory board demanded that management present a extra sturdy strategy for CARIAD, the program unit.

The unit’s chief before this thirty day period instructed Germany’s Frankfurter Allgemeine Zeitung that the procedure wanted to be streamlined to go faster.

Volkswagen’s share value implies investors experienced very similar worries. Considering that Diess took in excess of in 2018, Volkswagen shares have been flat, and are down 24 percent for this year.

Tesla in that identical four a long time has enhanced its industry value by 15 times its 2018 level, and at a current market capitalization of $844 billion is truly worth 10 Volkswagens.

Automobile guy coming in

Diess will depart VW Team on Sept. 1, three several years right before his contract was intended to end, with lots of of the plans he set as the German automobile giant’s disruptor-in-main unfinished and uncertain.

The group’s board has opted to change Diess with Porsche CEO Chief Oliver Blume, a veteran VW executive. Some observers anticipate that choice alerts a return to basics, and significantly less formidable visions about turning the automaker into a technology organization.

Diess “experienced a substantially broader eyesight about just the car. That definitely developed selected friction,” Silicon Valley venture capitalist Evangelos Simoudis claimed of Diess.

“When I see Blume coming in, I see a automobile man coming in yet again.”

Diess initiated an ambitious force into battery-cell creation and received backing for the IPO of Porsche, which is planned for the fourth quarter.

At the same time, he at times allowed friction with VW’s unions and other stakeholders to spill in excess of into community. He likened VW to a “tanker” with “outdated, encrusted structures” in need of breaking up, vowing to modernize the firm and go a lot more rapidly.


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