May 30, 2023


Born to perform

Ford Teams Up with Dealers to Train Technicians to Service ICE, Electric Vehicles

2 min read



Ford is receiving a beneficial response to its SOS—a Sponsor Our College students method that operates with dealers to present opportunities for learners interested in significant occupations as automotive specialists.

The SOS software can get started in significant faculty and is about far more than building competencies—it’s also about producing connections. Ford and Lincoln sellers committed to sponsoring college students will present them a distinctive prospect for perform-dependent discovering within their provider office, which includes the aid of a mentor.


Dealers are encouraged to sponsor automotive learners of all ages to give even younger college students the possibility to see their tutorial lessons put into follow, and to get an early taste of what can be a incredibly rewarding profession.


Additional than 1,000 Ford and Lincoln sellers have enrolled due to the fact the program’s get started in April and have dedicated to sponsoring extra than 3,600 pupils. Ford’s purpose is to see no fewer than 5,000 pupils receive this useful operate-based practical experience just before the end of the 12 months.


“Recruiting and retaining excellent vehicle experts is progressively turning into just one of the largest troubles going through the retail automotive sector nowadays and why constructing the vendor technician pipeline is so vital,” said Frederiek Toney, vice president, Ford Customer Assistance Division.

“The regular dealer will devote tens of hundreds on a technician to be educated in a dealership more than the program of five to 8 yrs. This application and other Ford technician teaching programs assist to decrease the time and value linked with recruiting and teaching new hires.” 


Ford expects a lot of learners sponsored through SOS will be contributors in Ford’s Automotive Vocation Exploration (ACE) software, at present offered at 1,100+ significant faculties and post-secondary colleges all over the country. Students at these colleges have obtain to…


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