December 7, 2022


Born to perform

Customers demand prompt response to queries from dealers

2 min read


Buyers do not sellers a 2nd likelihood if they are unsuccessful to get prompt responses to their enquiries.

That’s the critical finding from eBay Motors Team analysis which observed that 41% of buyers do not cellular phone a supplier in just 48 hrs of their skipped calls or voicemails not being returned and 21% generating calls to other dealers in the similar time period.

The survey reviewed the lead high quality of a sample of around 30,000 phone calls and emails generated across the group’s marketplace platforms and uncovered only 7% have been not specifically linked to a car acquire, highlighting the importance of actioning each guide.

The research identified how virtually half (48%) of all potential customers obtained by dealers could be categorised as ‘highly engaged product sales leads’ covering car reservations, check travel requests and enquiries about aspect-exchanges, finance and deposits.

A further more 45% were being categorised as ‘engaged product sales leads’ with clients asking if the car or truck they are interested in obtaining is nonetheless accessible, asking for more facts about it or enquiring about the finest price tag.

“With the cost of residing crisis suppressing employed car or truck demand from customers, sellers will need to be even a lot more vigilant in the way they tackle leads from likely buyers, with our investigation showing just how critical buyers are after they’ve discovered a car or truck on-line and then obtaining in contact with dealers immediate,” reported Lucy Tugby, head of advertising at eBay Motors Group.

“During the Covid lockdowns, when showrooms had been closed to clients, sellers labored more difficult than ever to transform incoming potential customers. Sellers who proceed to do this are preferably positioned to maximise their product sales prospects in the present marketplace.

“The great importance of actioning incoming potential customers cannot be overestimated, with the exploration exhibiting how 93% of the prospects produced throughout our platforms directly relevant to the buy of a motor vehicle. Customers normally make a direct at the conclude of weeks of investigation, this means they are remarkably engaged and all set to buy.

“Even the small number of qualified prospects not about vehicle buys ended up valuable as they incorporated aftersales enquiries about servicing and MoTs and had been prompted by shoppers viewing vehicle adverts. This further more demonstrates the value to sellers of developing their makes on marketplaces,” stated Tugby.


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