December 5, 2022


Born to perform

A day in Paris with a Citroen Ami and CEO Vincent Cobée

2 min read


After this, he moved to Mitsubishi, working along the journey with future Stellantis boss Carlos Tavares and former Nissan boss Andy Palmer. Then, shockingly, at the end of 2018, all-powerful chief Ghosn was sent to jail.

“It caused several massive shake-ups,” recalls Cobée. “Mitsubishi’s collaboration with RenaultNissan, which had been very effective, went into a tailspin. After six months’ gardening leave, I joined PSA [which formed half of Stellantis] early in 2019.”

When Cobée turned up to work at PSA, there was no defined role, so he took a front-foot approach: “This was a matrix organisation, so I told them I could handle the three kinds of job they were likely to have: functions, regions and brands. Having run Datsun for seven years, I decided to aim for a brand. And if I could choose, I would take Citroën. Why? Because I like the free-spirited, socially engaged nature of Citroën. There’s a wonderful combination of freedom and challenge: ‘we don’t need to go there, and we might take some flak for it, but we think we’re right, so we’re going’.”

The cars in the big room speak for Citroën’s differentness: the C5 Aircross is least controversial yet, unusually in the family SUV crop, its singular design style makes it unmistakably a Citroën. The C5 X has overtones of the big Citroëns of yore, what with its 4.8-metre length, sculpted flanks and radical fastback body, but it rides higher than the saloons of blessed memory and is roomier still.


Source link | Newsphere by AF themes.